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In 2017, we witnessed the struggles of coffee farmers in the northern and southern regions of Papua New Guinea. Facing challenges like inadequate resources, low prices, and limited infrastructure, the Central Papuan Arabica coffee industry was in decline. To help, we initiated a passion project to revitalize the industry, create market presence, and improve the lives of smallholder farmers. Our goal is to provide support, strengthen supply chains, and address the environmental and socio-economic issues in the region.